How to Automate Your Social Media Marketing Like the Pros
As a millennial, social media has been around since I was in elementary school.
Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12.
Although using social media has been a daily habit for me since I was in high school, it wasn’t until I became a marketer that I understood the power of it.
When I worked for amarketing agency, I’d spend days thinking of the best content to post and writing copy for different platforms.
During that time, I learned about and used tools to manage social media for several clients, including social media automation software.
Below, let’s learn more about social media automation, including how to automate your posts and the best tools for social media automation.
Social Media Automation
Social media automation is the process of using automated tools to improve your social media presence through content curation and scheduling social media posts in advance. Automation tools can help reduce the amount of time spent gathering posts last minute so you can spend more time growing your account by engaging with your audience.
Automating your social media can be useful for developing a content plan, so you’re always prepared.
However, it’s important to note that social media automation tools shouldn’t be used in any dishonest or unethical way. For example, automation tools shouldn’t be used to write your social media posts — they should just be used for scheduling, reporting, and content ideas.
Similarly, you should never use automation tools to buy followers. Not only is that dishonest, but it can also reduce your engagement rate.
These social media tools are meant to free up your time so you can engage and personally interact with your followers, have authentic conversations, and strategize about what you post and when.
So, now that we know more about social media automation, let’s go over how you can use these tools to automate your posts.
How to Automate Social Media Posts
Look at social listening tools.
Gain valuable insights across several networks.
Produce content curation ideas.
Engage with your audience.
Achieve consistent scheduling.
1. Look at social listening tools.
Many social media automation tools can be used for social listening. Essentially, social listening is the process of monitoring what people are saying about your brand or industry online.
With automation tools, you can see brand mentions across all platforms in one place. Additionally, you can follow certain keywords, topics, or hashtags to see what’s going on in your industry. Moreover, social media automation tools can be used to follow your competitors. What’s the latest news? What are people talking about?
Ultimately, social listening tools can help you come up with ideas for social media posts or even product ideas.tools are essential in Social Media Marketing
2. Use chatbots.
Another way to use social media automation tools is to create chatbots. Chatbots can be used with sites like Facebook Messenger to streamline your marketing, provide customer support, and improve the customer experience.
For example, you can create automated replies or suggested replies to customer questions or comments. When a customer asks for your hours, for instance, your chatbot can automatically respond.
Additionally, you can use a chatbot to let customers know that you’ll get back to them in a certain amount of time and provide resources.
Ultimately, a social media chatbot should help customers with small issues, but escalate larger issues to a human.
3. Gain valuable insights across several networks.
Most social media automation tools provide analytics that can be helpful to your social media strategy.
For example, after using and connecting these tools to your social platforms, you can use the analytics to determine the best time to post. You can answer questions like, “When does my audience interact more?” and “What’s my engagement rate?”
A large benefit to automation tools is that you can get analytics such as impressions, reach, and engagement on all your social media platforms in one place. These reports make it easier to compare the success of a campaign across different platforms.